With the average cost to serve a bottled beer at twenty-five percent and draft beer closer to twenty percent, draft beer might be your highest margin item, but might also come with added expenses for refrigeration and pouring equipment. For instance, pouring beer on draft versus serving it in a can or bottle carries a different cost. But first and foremost, you need to answer one important question: What type of business do you have?ĭo you run a bar or restaurant offering on-site consumption? Are you a bottle shop that only offers to-go products? Do you provide on-site consumption and a selection of products to-go? Something else?īefore you can start to understand pricing, you need to think about what you sell. When it comes to pricing beer or cider, there are several things to consider. But if your product is too expensive, it won’t sell. If you price too low, you leave money on the table. Overall, considering how to price your products this year is going to be one of the most important business decisions you make. It appears, based on the pricing data we see from beers coming out of A-B InBev’s craft unit, that there is ample headroom for smaller producers to take more price in 2023.” He continues, 'I’ve spoken with a number of independent brewers that were unsure about taking price increases in 2022 (some macro producers took two price increases). “Across all venue types, however, the lower priced American light lager saw the largest price increase on a percentage basis.” “Brewery taprooms have seen solid price increases across three styles we examined,” Smith wrote in the report. And increased +3.7% in 12oz bottles to $3.97 over that ten month period in 2022. On draft, this style's price increased +1.9%, to $6.88 in 16oz cans. retailers from March 2022 to December 2022, the average price of American light lager (per 16oz draft) increased +3.3%, to $4.94, while this style in 12oz bottles, also increased +3.4%, to $3.91.Īnd if you thought this might just be unique to lagers, Untappd also analyzed price data for American IPAs. Recently, Untappd reported that across all U.S. Indeed, the data seems to support that prices for craft beer have increased across major styles and formats. Over 2022, challenges in the craft beer industry-such as supply chain issues and aluminum can shortages-led to predictions that prices would increase for the consumer.

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